ProviWhite Series in a New Edition — a refreshed look, proven effectiveness

The cosmetics market is changing dynamically, and consumers increasingly pay attention not only to product effectiveness but also to aesthetics, visual consistency, and transparent communication of values. In response to these needs, the ProviWhite series has undergone a comprehensive rebranding, gaining a modern design and even clearer positioning.

The new visual identity of the line highlights its professional character while preserving what matters most — the high effectiveness of the formulas and the customer trust built over the years.

ProviWhite™ Complex - the foundation of effective care

At the heart of the line remains the advanced ProviWhite™ complex, designed for versatile use: on the face, body, hands, and intimate areas. Such a wide range of applications makes it possible to offer a universal solution that addresses multiple consumer needs within a single product line.

The complex provides multi-directional benefits:

• reduction in the visibility of discoloration and more even skin tone,
• intensive nourishment and active hydration,
• support for regenerative processes and protection against premature skin aging.

Ingredients that build value

ProviWhite product formulas have been enriched with carefully selected active ingredients that reflect current market trends and the expectations of conscious consumers:

• D-panthenol — known for its soothing and regenerative properties,
• Vitamin E — a powerful antioxidant that supports the skin’s protective barrier,
• B-group vitamins — helping maintain balance, hydration, and a healthy skin appearance.

The same philosophy, new possibilities

The new packaging design of the ProviWhite series is not only an aesthetic change but also real support for sales activities. A cohesive, modern design increases shelf visibility, helps build brand recognition, and strengthens the perception of quality.