The Beauty World Middle East fair in Dubai drew to an end. Polish exhibitors share a common opinion that the fair was the key event for establishing contacts in the Middle East and North Africa, as well as in more distant Asian markets. These are the regions that Verona Products Professional finds particularly interesting. This year, our company prepared a modern stand that attracted many visitors. We presented a new edition of our make-up products, as well as numerous skincare novelties dedicated to customers from the local cosmetics market. We were also able to showcase our modern approach to business. By participating in the fair, we managed to establish new business contacts and effectively develop the exiting ones, as well as get a more thorough understanding of the trends in this part of the world. The experience we have gained is bound to translate into a growth in sales, strictly defined in the company’s 2017 strategy.