Verona Products Professional - Inspired by beauty
WHO ARE WE?
Verona Products Professional is a multi-brand cosmetics company with Polish capital. We started our activity in 2003, and today we have a reputation and a place among the leading, national cosmetics manufacturers. We develop unique recipes of products for make-up, face and body care, hair care and coloring, and fragrances. Our cosmetics enjoy trust among customers both from Poland and from more than 60 other countries. We managed to achieve this through a combination of experience and passion, and by clearly defined values, which guide us from the beginning. In our daily work, we follow global trends, considering the quality backed up by research, unique design and originality. Our mission is to create cosmetics that our customers need. Quality and price of our products meet their expectations.
Our headquarters is located in Warsaw and the production plant in Sochaczew. We currently employ more than 200 people.
WHAT DO WE DO?
As a manufacturer of cosmetics, we have our own research laboratories, where each product is subjected to a thorough inspection at various stages of its production. We have modern equipment and all the products are manufactured on the spot, while maintaining the highest standards. We work with reliable suppliers of raw materials and packaging, which gives us the guarantee of the highest quality and contributes to the dynamic development of the whole company and individual brands. Innovation, safety and uniqueness provide us with a competitive advantage. Making every effort to make Verona Products Professional original and recognizable, we register our trademarks and industrial designs. In our products, we also utilize modern technologies such as the use of linalool analogue in cosmetic products as a safe substitute for linalool, which proves to be an allergen. The analogue shows longer scent durability and intensity of cosmetic products up to 72h. We are a member of the Polish Union of Cosmetic Industry.
Our portfolio includes four product categories: makeup, face and body care, colouring and hair care, and perfumery with brands like Ingrid, Vollare, Skin UP, PROVI White, Revia, Ryan, Vittorio Bellucci. Verona Products Professional is also a manufacturer of Private Label. Own brands make up another sphere of business, which we are expansively developing, constantly expanding the range offered in all product categories.
HOW DO WE WORK?
We follow up modern marketing tools, organize trade and PR events and use all possible distribution channels of promotional content. We actively participate in EU projects including the promotion project of Polish cosmetic industry on foreign markets - “Polish Cosmetics”, developed by the Ministry of Economy. You can meet us at prestigious fairs, among others in Hong Kong, Dubai, Bologna. We participate in many regional and national initiatives. We strongly support all industry events such as conferences, congresses, forums. Extremely important for us are consumer operations, which transmits into sales. We conduct make-up workshops, sponsor local events, support charities, give lectures related to make-up at all kinds of nationwide events. With the utmost care, we attach importance to communication with our customers, using among others, social media and a broad range of e-commerce activities. We have proven strategies that effectively favor the perception of our brands. We appreciate the efforts of customers and consumers, the proof of which is a series of numerous awards, such as, among others, Consumers’ Laurel - Discovery of the Year, a title of Cosmetic Company of the Year, the European Certificate "Reliable in Business", Qlt Cosmetic, Qlt Concept, Pearl of the Cosmetic Market, Best Product and Super Product. All these awards are a confirmation of dynamic development, maintaining the highest standards of our products and reliable business relationships.